Leaning into AI

I see a ton of nothingburger articles about AI and design every day, so I figured I’d throw my two cents into the void.
Lately, I’ve been deep in the weeds building enterprise systems to automate complicated, laborious, mission-critical work:
- AI/ML tooling pipelines
- Product instance generators
- Standardized installers across 60+ enterprise tools
(Sexy stuff, I know.)
At their core, each of these projects solved a human-level problem: eliminate waste and free people from repetitive tasks so they can focus on decisions that actually matter.
In that same spirit, I turned the lens on myself—and put together real-life release notes for the latest version of me:
Product Designer 2.5 - Release Notes | |
UpdatedI explore more broadly | I use AI to spin up multiple design directions and pressure-test concepts early—less about "more options," more about sharpening judgment on why one direction wins. |
---|---|
UpdatedI automate repetitive work | Instead of hand-coding elements or rewriting copy for every variant, I script reusable components and use LLMs to translate content across use cases. That lets me stay focused on systems, not scaffolding. |
UpdatedI get to clarity faster | AI helps me burn through early noise so I hit friction points sooner. That's where meaningful design decisions actually begin. |
NewI redefine the problem space and embed earlier | With less time spent in production, I go upstream—reframing what should even exist. I dig into overlooked workflows, unmet needs, and the ripple effects of product decisions. The best design isn't always a better UI. Sometimes it's changing the brief entirely. |
NewI design for second- and third-order effects | I think more about scale, team ops, and behavior. What happens when this pattern gets reused 10,000 times? What kind of culture are we shaping? It's not just usability anymore—it's long-term coherence and trust. |
NewI shape vision through prototypes, not slides | Fully interactive prototypes in hours. I use them to pitch bolder, more abstract ideas—the kind that usually get dismissed for being "too big" or "too early." Now I can show, not just tell. |
NewI create reusable thinking, not just reusable components | Beyond design systems, I document principles, tradeoffs, and mental models—so others (not just designers) can make smarter decisions without reinventing the wheel. |
Real AI Workflows in Practice
Here are specific ways I’m using AI tools today:
Rapid Concept Validation
- Tool: Claude + Figma
- Workflow: Feed existing designs into Claude → Generate 5 conceptual variations → Import as wireframes → Test with users in <2 hours
- Impact: What used to take 2 days now takes 2 hours
Component Documentation
- Tool: GitHub Copilot + Custom Scripts
- Workflow: Write component specs in natural language → Auto-generate JSDoc comments → Create usage examples → Update design system docs
- Impact: 80% reduction in documentation time
User Research Synthesis
- Tool: GPT-4 + Notion
- Workflow: Transcribe interviews → Extract themes → Map to existing personas → Generate insight reports with quotes
- Impact: Turn 20 hours of interviews into actionable insights in 30 minutes
Design QA Automation
- Tool: Custom Python scripts + Vision APIs
- Workflow: Screenshot implementations → Compare to design files → Flag spacing/color/typography mismatches → Generate fix tickets
- Impact: Catch 95% of visual bugs before they ship
Accessibility Testing
- Tool: AI-powered browser extensions
- Workflow: Run designs through contrast checkers → Generate ARIA labels → Suggest keyboard navigation improvements
- Impact: Ship more accessible products without manual audits
Key Takeaways
AI amplifies judgment, not just output - The value isn’t in generating more options, but in reaching meaningful design decisions faster
Automation creates space for strategy - Less time on production means more time understanding second-order effects and long-term impact
Show, don’t tell becomes scalable - Interactive prototypes in hours means bolder ideas get real consideration instead of dying in committee